Define a Target Group

Info: This feature in Bloomreach Content requires a standard or premium license. Contact Bloomreach for licensing details.

A target group defines a set of visitors who share a specific characteristic. Use target groups to define a segment or to personalize a component.

Prerequisites

• Access to the Content audiences application in Bloomreach Content.
• Appropriate license (standard or premium).

Steps to Define a Target Group

1. Open the Content audiences application.

2. Select the Characteristics tab.

   

   The left column lists all available visitor characteristics.

3. Choose a characteristic. For example, select 'comes from (country)'.

   

   The right panel displays any existing target groups for the selected characteristic.

   

4. Click Add target group.

   A new row appears in the target groups list.

   

5. In the left column, enter a descriptive label for the target group.

6. In the right column, enter or select the value for the target group. The input method depends on the characteristic.

   Example:

   • Label: Norway
   • Value: NO (the two-letter country code for Norway)

   

7. Click Save to store the target group.

Define a Target Group with Multiple Values

You can assign multiple values to a target group by entering a comma-separated list.

Example:

• Label: Nordic Country
• Values: DK,NO,SE,FI,IS

Click Save to store the target group.

Using Target Groups

After you define a target group, you can:

• Personalize a component using the target group.
• Define a segment by combining multiple target groups across different characteristics.

Additional Notes

Some characteristics, such as 'visits the site on a (day of the week)', allow you to select values from a predefined list.

Hint: While analyzing visitors, use the Store buttons to save relevant characteristics as target groups: