Create Relevant Experiences for Your Audiences

Info: This feature in Bloomreach Content requires a standard or premium license. Contact Bloomreach for licensing details.

The Content audiences application enables you to monitor and analyze visitors to your channels. You can define visitor characteristics and segments to better understand your audience. In the Experience manager, you can personalize page components based on these characteristics or segments to deliver tailored experiences to your visitors.

Tasks

• Analyze Visitors
• Define a Target Group
• Define a Segment
• Personalize a Component
• Preview a Personalized Component

Concepts

Visitor

A visitor is any person who accesses your channel.

Characteristic

A characteristic is a measurable property of a visitor. Examples include the visitor’s city or the device they use.

Target Group

A target group is a set of name-value properties that represent specific values within a characteristic. For example, for the characteristic 'city', a target group could be 'Big Dutch cities' with the values 'Amsterdam', 'Rotterdam', and 'The Hague'. You can define multiple target groups for each characteristic.

Segment

A segment is a group of visitors who share a defined set of characteristics. Segments are created by combining several target groups. For example, the segment 'Dutch Professional' could include the target groups 'comes from Big Dutch cities', 'visits the site on a weekday', and 'mostly looks at business category'. The Content audiences application assigns each visitor to the segment that best matches their profile.

Persona

A persona is a specific example of a segment, used to preview a channel with personalized components as if you were a visitor in that segment. For instance, 'Danielle, the Dutch Professional' might have the properties 'comes from Amsterdam', 'visits the site on Monday', and 'mostly looks at business category'.

Alter Ego

An alter ego allows you to preview a channel with personalized components using visitor characteristics that you define temporarily. This helps you test personalization scenarios without creating a permanent persona.